Video game advertising will reach nearly $2 billion by 2011, according to an eMarketer article this month. As video games and online games continue to grow in popularity, more and more businesses are realizing the value of advertising here. Think about it- the captive audience that video games keep, or the viral element of online games. Both are great opportunites to get your message out there.
Advergames are video games created as marketing tools. Some examples:
Altoids: http://www.altoids.com/play.do?id=17963
Red Bull: http://www.redbullflugtagusa.com/Game/
Coke: http://www.coca-colabottling.co.id/eng/funstuff/index.php?act=games#
Friday, April 13, 2007
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